Tag Heuer Watch Reviews

In 1860, Edouard Heuer established his firm making pocket watches in Saint-Imier. Clearly, blessed with an inventive mind, he filed his first patent in 1869. Most famously, in 1887, he patented a mechanism that improved the oscillating pinion used in a chronograph. Throughout the 20th century, Heuer, subsequently renamed TAG Heuer, gained a reputation for making stopwatches and chronographs. The firm was also a pioneer in electronic timing and was often seen at motorsport events.

Unusually, TAG Heuer has two iconic models, the Carrera (1963) and the Monaco (1969). Both of the motorsport-inspired models were the brainchild of Jack Heuer and they have always been held in high regard, primarily for their clean, uncluttered dials.

In 1999, French luxury-goods group LVMH acquired TAG Heuer. With the continued support of the conglomerate, the firm has gone from strength to strength. Clearly pursuing a policy of ‘continuous improvement’, the marque’s products are highly impressive, delivering a notable quality-price ratio.