Paulo Miranda Joalheiro, Faro, Portugal


Paulo Miranda Joalheiro is the reference point for jewellery and watch retailing in the Algarve. Respected as a purveyor of recognised national and international brands, delivering excellent service which is based on brand knowledge and expertise that has been built up over generations. The company has grown and they face the future with optimism and determination, building on that established reputation and gaining strength and status which augurs well for the future.


This is a company to trust with an established reputation geared to the future, alert to customer needs and trends.


Brief history of Paulo Miranda Joalheiro

The Miranda family connection extends back to the beginning of the twentieth century when Paulo’s great grandfather, Manuel de Oliveira Miranda, son of Vilamar, Coimbra, founded his business. In the middle of that century his grandfather, Manuel de Oliveira Miranda Junior, came to the Algarve and opened stores in Faro and Olhão. The company became the sector leader in the Algarve, already under his control. Paulo became a key player in 70s.


At the end of the century, with over twenty years experience, representing prestigious brands and gathering a wide personal customer database, Paulo Miranda decided to create his own company in 1998, opening his first store in Albufeira. After the good results achieved there, in 2002 he opened a second branch in the brand new Forum Algarve in Faro. The latter became the heart of the company, a flagship. with a valued reputation regionally and nationally, well respected as a key player in the world of high-end jewellery and watches.


In 2007, Paulo Miranda Joalheiro enlarged the store in Forum Algarve, introducing new brands like Jaeger-LeCoultre and Montblanc. They are also representatives of other luxury brands such as H. Stern in the field of jewellery and IWC, Breitling and Omega, for example, from the world of haute horology.


Paulo Miranda Joalheiro, Faro, Portugal

Paulo Miranda Joalheiro, Faro, Portugal

Paulo Miranda Joalheiro, Faro, Portugal

Paulo Miranda Joalheiro, Faro, Portugal

Paulo Miranda Joalheiro, Faro, Portugal


Watch brands

  • Franck Muller
  • Jaeger-LeCoultre
  • Montblanc
  • Omega
  • TAG Heuer


Contact details for the Boutique

Paulo Miranda

Forum Algarve

Loja 035

E.N. 125, Km 103

8000-126 Faro


T: (+351) 289 865 433

F: (+351) 289 865 435

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