A barrier to the enjoyment of some luxury goods and services is a lack of familiarity with the terminology used by industry experts, manufacturers and journalists alike.
Sometimes we feel embarrassed to ask what is meant by a technical term, often French in origin, without fear of looking foolish or ignorant.
Our desire with this website is to improve the awareness of watch making at its best.
We wish to describe some of the considered details which make haute horology something to be admired and encouraged.
Artisans who work on the finest wristwatches use tools at a bench for extended periods, endeavouring to deliver masterpieces made in precious metals which will provide their owner with faithful service and visual delight.