Porsche Design custom-built Timepieces programme

The Porsche Design custom-built Timepieces programme allows would-be customers to visit the brand’s website and personalise their chosen timepiece, perfectly matching their beloved 911. Despite the brand stating there are over 1.5 million different design options, it plans to increase choice in the future by releasing additional options to ‘align with other Porsche models’. 

Porsche Design custom-built Timepieces programme

For some time, prestigious car marques have recognised that customers appreciate choice. Often they provide web-based car configuration tools, allowing the prospective purchaser to choose from an array of body colours, differently hued interior trims and a plethora of factory-fit options. Indeed, Porsche, the Swabian car brand, was an early adopter of the online car configurator. The system heightens the pleasure of procuring an iconic 911 while simultaneously increasing revenues for the German firm.


Porsche Design has unveiled its new custom-built Timepieces programme. The brand’s watch production facility in Solothurn has put in place the systems to accede to client’s personal requests. Now, the purchaser of a Monobloc Actuator 24H Chronotimer can choose from an array of options, perfectly matching their cherished 911.

The brand also intends to release additional options in the future which ‘align with other Porsche models’. Clearly, as Porsche Design demonstrates, you can never have too much choice.

The brand’s press release (July 2020)

Porsche Design is setting new standards in the art of watchmaking with the manufacture of Swiss wristwatches using a concept more commonly found in sports car factories. For the first time, Porsche and watch enthusiasts now have the opportunity to select from around 1.5 million design options to create their own high-quality custom timepiece to match their personal dream car.

Porsche Design custom-built Timepieces programme

It has taken nearly six years from the foundation of Porsche Design Timepieces AG in Solothurn, Switzerland, to bring the highly complex project to life as it far exceeds the already established Porsche Club and Porsche Design for Porsche watch projects. “To make this dream a reality, we are taking the established concept of Swiss watchmaking and, working with the best suppliers in the region, moving it on to the next level,” says Rolf Bergmann, Managing Director of Porsche Design Timepieces AG, describing the innovative programme.

Porsche Design custom-built Timepieces programme

First again: Another milestone in watchmaking

After the world’s first entirely matte-black wristwatch was designed in 1972 by the creator of the legendary Porsche 911, Professor Ferdinand Alexander Porsche, and the first titanium timepiece in 1980, Porsche Design has now, in the 21st century, reached its next milestone: the world’s first series production wristwatch that can be customised right down to the movement. With more than 1.5 million different design options, the configurator facilitates the creation of a watch tailored to each customer’s personal taste. “No other car manufacturer or watch brand currently offers a programme of this kind. The colours, types of leather and decorative stitching on these chronographs all originate from automotive production,” adds Jan Becker, CEO of Porsche Design Group.

Porsche Design custom-built Timepieces programme

This innovative concept fulfils the long-standing desire among many Porsche customers to purchase a chronograph for their wrist that matches the dream sports car in their garage. “We have come full circle: Ferdinand Alexander Porsche laid the foundation of the Porsche Design brand in 1972 with the Chronograph 1 after having previously designed the Porsche 911 and now we are taking the next logical step and are applying the principles of sports car engineering to the production of our Swiss-made wristwatches. The Porsche Design custom-built Timepieces programme is making the dream of many 911 drivers come true,” continues Becker.

In the near future, Porsche Design will provide additional options that align with other Porsche models.

Porsche Design custom-built Timepieces programme

From the Porsche 911 to timepieces and back

After leaving the Porsche company in 1972, Prof. F. A. Porsche returned to his native Austria and founded his own design studio in Zell am See. His first project was an exceptional wristwatch for customers, employees, and business partners. The world’s first black chronograph was bo®rn – and is today considered a timepiece classic of the 20th century. It was worn by Formula 1 stars and celebrated its cinematic world premiere on the wrist of Tom Cruise in the first “Top Gun” movie in 1986. “With Ferdinand Alexander Porsche as the founder of Porsche Design and creator of the Porsche 911, we have the ultimate connection and ability to authentically merge our iconic timepieces with automotive engineering expertise. For Porsche Design, watches have been the central theme in the almost 50-year history of this company,” says Gerhard J. Novak, Managing Director of Porsche Design Timepieces.

Porsche Design custom-built Timepieces programme

The new Porsche Design custom-built Timepieces programme starts in Germany on July 1, 2020, followed by the UK and US on September 1, 2020 at all participating Porsche Centers. The English version of the Internet Timepieces Configurator will also be available as of September 2020. For further information please visit

Porsche Design custom-built Timepieces programme

Images – © Porsche Design

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