London 2012

In 2012 the Olympic Games again come to London and so will OMEGA.

To honour the return Omega are introducing the OMEGA Seamaster 1948 Co Axial “London 2012” Limited Edition.

OMEGA Seamaster 1948 Co Axial London 2012 Limited Edition.

Honouring History

In its new offering OMEGA honours the past but builds on its design legacy.

Its founder Louis Brandt began at the age of 23 to produce watches at La Chaux-de-Fonds from components bought locally.  When he died in 1879 his two sons took the company from assembly to manufacture to address the issues of supply and quality.  The focus on quality and the achievement of accuracy still drives OMEGA.

The World’s Timekeepers

1909 was a landmark year. It had already achieved a number of firsts such as the first repeater watch.  OMEGA was responsible for the first time for timekeeping at a sporting event, the Gordon- Bennett Cup, an international ballooning event held in Zurich.

Coincidentally, the playboy aviator whose name lives on in that race’s title, is also remembered in the streets around the 2012 Olympic venue for the much used cockney slang expression drawn from his name.

In 1932 it became the official Olympic timekeeper, the first time in history that the IOC had assigned responsibility to a single company.

London will be the 25th occasion when OMEGA has fulfilled that role.  It is unquestionably the world leader in sport’s timekeeping.

Still seeking new challenges

That its new offering includes 1948 in its naming is a tribute to the Games, London and the wonderful Seamaster, launched in that year.

It looks back but takes watch making forward. OMEGA has been to the moon and plunged the oceans depths so this is no timid imitation but builds on a design legacy.

The Seamaster 1948 Co-Axial “London 2012” Edition.

This classically styled watch is a redesign of the first automatic Seamaster.  In appearance it fits today perfectly with the popularity of retro styling.  It is timeless.

The face is uncluttered set in a case which is clean lined, bearing no unnecessary details which might detract the gaze.

OMEGA Seamaster 1948 Co Axial London 2012 Limited Edition.

The simplicity of line, the lack of ostentation appeals to me.  It has an opaline silver dial.  A small second dial rests at 6 o’clock with a small blued steel hand marking the seconds.

Numerals are Arabic, white gold, 12, 3, 6 and 9 only with the intervening integers denoted by a slender isosceles triangle, the apex pointing inwards, all slightly raised.  Hands are slender and graceful. Its credentials are simply stated on the face.  The OMEGA logo, in white gold, over the capitalised OMEGA name; Seamaster in classic script and modestly beneath, “Co-Axial Chronometer” express its history and credentials.

The 39 mm polished stainless steel case has the same uncluttered styling and the same minimising of details. It has a polished bezel and lugs and its crown is embossed with a vintage ? logo. Whilst it has no need to boast its credentials it does proudly bear the 2012 Oympic games logo on its caseback.

OMEGA Seamaster 1948 Co Axial London 2012 Limited Edition.

OMEGA produced its first waterproof watch in 1937 and this watch is waterproof to 400 feet/120 metres and is able to withstand pressure of up to 12 bar.

The strap is black with an appropriate vintage polish steel buckle.

Traditional styling outside, innovation within.

It is highlighted in the name. It has a co-axial escapement. The latter was invented jointly by OMEGA and an Englishmen, Sir George Daniels.  It was a development which redefined mechanical watch making, superseding the Swiss lever escapement, delivering greater accuracy and countering the need for servicing.

Power comes from the exclusive OMEGA calibre 2202, an officially- certified chronometer which is fitted with that co-axial escapement, on three-levels and free sprung-balance.

A watch to keep, not just for time-keeping

This is a limited edition.  It is presented in a special box to mark the London 2012 Games.  It is one for the collector and one those who love OMEGA.

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