MeisterSinger Urban Day Date Today Edition

The MeisterSinger Urban Day Date Today Edition efficiently conveys the time and date. However, where this watch stands out from the crowd is that it encourages the wearer to view life differently. Put simply, MeisterSinger implores you to live for today and embrace the here and now.

In my mind’s eye, I can visualise MeisterSinger’s offices in Münster. In particular, I imagine the office of the company’s founder, Manfred Brassler with numerous designs on his desk and samples of dials and straps, neatly arranged in rows. Most of all, I can see the bookcase in the corner of the room which holds many books on design, architecture, horology, philosophy and psychology, displayed in subject order.

Why philosophy and psychology you may ask? Because I can’t think of another watch brand that implores its customers to think of time, or life for that matter, from an alternative perspective.

MeisterSinger is a watch brand that clearly appreciates the importance of time. However, it does not fret over a few seconds a day, it looks at time in a broader sense. MeisterSinger is about the moments and experiences we share with loved ones. Its watches are accurate, but they portray time with one lone hand, evoking calm thoughts in the process. In fact, the MeisterSinger paradigm, the way it views the world, ticks to a largo beat.

Now, this philosophical brand has created a watch that invites the wearer to embrace the here and now. With the MeisterSinger Urban Day Date Today Edition, the aperture at noon does not display the day of the week, it playfully says ‘today’ in seven different languages, one for each day.

The rationale behind this unusual use of the day aperture is rooted in the Latin phrase, ‘Carpe Diem’. MeisterSinger urges horophiles to live in the present and not to ruminate about past events or worry about the future.

A sample of the Urban Day Date Today Edition recently arrived from Münster for a period of evaluation. I made a cup of peppermint tea, strapped the German watch on my wrist and endeavoured to discover a bit of Zen.

The dial

The MeisterSinger Urban Day Date Today Edition once again showcases the German brand’s penchant for clean, uncluttered lines. A lone white hand, with its tip embellished in a bright red hue, points to a track incorporating 5, 15 and 30-minute markings. Each hour is depicted with Arabic numerals in double-digit format. The hour/minute display is highly intuitive, a trait it shares with other models from the brand. So far, so pleasingly MeisterSinger.

MeisterSinger Urban Day Date Today Edition

A fine silver-grey circlet frames the central area of the dial, providing a means of delineating it from the aforementioned track. This circlet is not an essential feature, but it wonderfully adds to the composition. This circlet also bisects the round date aperture above 6 o’clock. White numerals sit atop a red disc, imparting the prevailing date with lucid efficiency.

As mentioned earlier, the day aperture is positioned at noon. The arcing window reveals the word ‘today’ in white text, sat upon a green disc. I must confess, I didn’t look at the day display each day, but when I did, I found it difficult to suppress a smile.

While there is a playful side to this watch, it is not frivolous. Its styling is distinctive and should retain its eye-appeal for years to come. Indeed, if you appraise the MeisterSinger No.1, first released in 2001, it still looks fresh as a daisy.

The case

Presented in a 40mm stainless steel case, the dimensions of the MeisterSinger Urban Day Date Today Edition do not overburden the wrist. The watch actually ‘wears’ bigger than its stated diameter suggests. Personally, I found the watch comfortable to wear, especially after the factory fresh strap relaxed and softened a bit.

MeisterSinger Urban Day Date Today Edition

Previously, I have reviewed the watch company’s costlier models, hence for €1100 (RRP as at 23.11.2020), I did wonder what to expect. In terms of the habillage (effectively everything bar the movement), the quality of the components is very impressive.

The bezel, upper lug surfaces, caseback and pin buckle are highly-polished. Conversely, the caseband is presented in a satin finish. It would have been much easier and cheaper if MeisterSinger had focussed solely on one form of case finish and therefore it should be congratulated for not penny-pinching. The resultant appearance of the watch looks and feels very refined.

An exhibition caseback affords views of the self-winding movement within.

The movement

To date, all of the MeisterSinger watches I have ever evaluated have been equipped with one of the firm’s own movements, such as the MSH01, or a third party movement from a Swiss specialist, eg Sellita. In this instance, the German marque has looked to the East and procured a Japanese Miyota 8285 movement.

Miyota is a subsidiary of Citizen Watch and since the company was founded in 1959, it has become renowned for reliability and value. The Miyota 8285 is much cheaper than a Swiss-made movement, allowing the German firm to deliver the MeisterSinger Urban Day Date Today Edition for a very keen price.

The Miyota 8285 is a self-winding movement featuring 21 jewels. It has a frequency of 21,600 vph (3Hz) and, assuming it is fully wound, the watch will run autonomously for 42 hours.

At this point, you may question the reasons for paying more for a MeisterSinger model equipped with a Swiss movement. First and foremost, the Swiss calibres used by the German brand are finished to a higher standard. For example, the Astroscope model is endowed with a Sellita SW 220 with Côtes de Genève motif on the oscillating weight and colimaçon on the automatic device bridge. The MeisterSinger MSH01 movement is finished to an even higher standard with circular Côtes de Genève motif, gleaming bevels and thermally blued screws. Moreover, this latter movement has two barrels, delivering a power reserve of 120 hours. Notwithstanding this, the Miyota 8285 does everything it needs to and brings MeisterSinger ownership within the grasp of many would-be wearers.

Closing remarks

Consistent with other MeisterSinger watches, the Urban Day Date Today Edition exudes style from every facet of its gleaming form. The single hand, indicating both the hours and minutes, imparts meaning with aplomb. As stated earlier, I have worn several MeisterSinger models over the years and I am accustomed to reading the display. However, newbies should relax, it takes hardly any time at all to become familiar with the model’s lone voice. Indeed, it is surprisingly intuitive to read.

The case feels well made, providing no clue to the watch’s modest asking price. MeisterSinger has rejected the idea of one surface finish fits all. Instead, the luxury watch company has endowed the watch with two contrasting finishes. Furthermore, it has equipped the case with an exhibition caseback. All very agreeable for €1100.

Convenience is provided by the self-winding Miyota 8285, making it ideal for daily wear. By selecting a Japanese movement, MeisterSinger has been able to deliver this watch at a lower price point than its other models. Rest assured, the movement should deliver years of reliable service.

For most of my life I have worried about historical events and have wasted too much time fretting about what might happen in the future. It was only when I nudged 50 that I realised the futility of such perpetual anxiety. Perhaps it’s because there are more years behind me than ahead of me, but I do view life differently these days. Now, I strive to live for the moment as much as possible. After all, this is not a dress rehearsal.

Once again, MeisterSinger, with a cheeky smile on its face, has invited prospective purchasers to reflect on the meaning of time and, more pertinently, life. The brand fanfares the word ‘today’ in seven different languages, but the meaning is applicable to everyone. Carpe Diem.

Further reading

Technical specification

  • Model: MeisterSinger Urban Day Date Today Edition
  • Case: Stainless steel; diameter 40 mm; height 12mm; sapphire crystal to front and exhibition case back
  • Functions: Hours and minutes indicated with one hand; date: day
  • Movement: Miyota 8285; self-winding movement; frequency 21,600 VpH (3Hz); 21 jewels; power reserve 42 hours
  • Stap: Vintage brown leather strap with a stainless steel pin-buckle
  • Price: €1100 (RRP as at 23.11.2020)
  • Limited Edition: 100 pieces

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