Longines Flagship Heritage
The Longines Flagship Heritage captures the period charm of a former model, dating back to the 1950s. It sports a beautiful black dial, dauphine-style hour and minute hands, applied indices and includes a date indication. This latest model represents excellent value for money and, courtesy of its size, would suit both male and female wearers.
One of the many advantages of being a long-established watch brand is having the opportunity to rediscover forgotten gems. Walk into the company’s strong room, peruse the archives and dust off a few blueprints and you may well unearth a horological treasure.
Several companies delisted models because they once seemed passé only to engender lust once they came back in vogue. Likewise, during the ‘quartz crisis’ of the 1970s and early 80s, numerous models were cast aside in favour of LCD displays and quartz movements only to be rediscovered years later.
Longines was founded in 1832 and over the years it has amassed incredible know-how. With almost two centuries of horological patrimony, its archives provide a rich treasure trove of long-forgotten designs. The commercially astute business brains based at the brand’s headquarters in Saint-Imier clearly appreciate the value of the firm’s heritage, evidenced by the marque’s ‘Heritage Collection’.
The Heritage Collection encompasses models inspired by former classics from bygone times. Longines has not restricted its choices to one specific decade, but chosen models from different eras that share one trait in common, becoming aesthetics. Now the Swiss firm has revisited a former model, dating back to the 1950s. The Longines Flagship Heritage features a period-correct black dial, 38.5mm case and provides the convenience of an automatic movement. Furthermore, as part of the Swatch Group, a firm which enjoys economies of scale, this latest model delivers a super competitive quality-price ratio.
The brand’s press release (June 2020)
Launched in 1957, the Flagship collection was one of the first lines to be named by Longines. The flagship flies the flag of the commander-in-chief of the fleet. With this resolutely conquering name, the collection would go on to become a crown jewel for the winged hourglass brand from the 1950s onwards. Initially intended for men, these watches also enjoyed great success with female customers.
Today, Longines revisits this timeless, unisex design by drawing inspiration from a rare model with a black dial from 1957, which is particularly prized by collectors. Combining technical expertise and elegance, the new all-black Flagship Heritage will appeal to all vintage watch enthusiasts.
This timepiece is equipped with a self-winding mechanical movement (L615) and includes a stainless steel case with a diameter of 38.50 mm. A characteristic feature of the collection, the case also features bevelled, inward-pointing horns, which gives the piece a refined and stylish silhouette.
Faithful to the design of the original watch, this model unveils a black lacquered domed dial with a polished finish, accentuated by applied indexes in the shape of faceted trapezoids. Located at 6 o’clock, the date is indicated by an off-centre small seconds counter and the “Flagship” inscription, both emblematic of the watchmaking aesthetics of the 1950s. The dolphin-shaped hands enhance this understated composition, encased in an anti-reflective sapphire crystal.
An emblem of the collection, a golden caravel decorated with blue enamel is engraved on the screw-down case back. The model is presented on a black leather strap decorated with fine beige stitching and equipped with a pin buckle.
This new variation completes the Flagship Heritage line, which until now consisted of a steel version with a cream dial, as well as a limited series launched for the collection’s 60th anniversary, celebrated in partnership with the brand’s Ambassador Kate Winslet.