Laco Frankfurt GMT
The Laco Frankfurt GMT is a contemporary dual-time watch which has recently won a prestigious Red Dot Award. The brand from Pforzheim, known for its historical pilots’ watches, has embraced modernity with this latest award-winning timepiece.
The German watch brand, Laco, is best known for making pilots’ watches. During the 1930s and 40s, the German Air Ministry produced a specification for ‘B-Uhr’ watches (Beobachtungsuhr), so-called ‘observation’ watches.
Only a few companies were entrusted to make these military-use watches for the Luftwaffe, the German Air Force, including A. Lange & Söhne, IWC, Stowa, Wempe and Laco. These horological leviathans, measuring 55mm in diameter, were usually worn over the sleeve of a flying suit and were primarily used as a navigational tool.
Today, the brand continues to make modern-day replicas of the 1940s B-Uhr watches. Moreover, Laco even endows some of these models with a distressed, patinated appearance, imbuing them with vintage charm. However, the company from Pforzheim, the legendary ‘Golden City’, also offer an array of watches with a decidedly modern appearance.
Recently, the firm from Baden-Württemberg won a prestigious Red Dot Award for its contemporary model, the Laco Frankfurt GMT, in recognition of the model’s ‘outstanding design quality’.
The brand’s press release (May 2020)
The Red Dot Jury has made its decision: the “Frankfurt GMT” emerged victorious from the Red Dot Award: Product Design 2020 and won a Red Dot for its good design quality. This means that Laco Uhrenmanufaktur is one of the winners in the world’s most renowned design competition. The jury honoured the watch of the long-established German company for its classic yet modern appearance. Laco brought the characteristic design of the pilot watches, which the company embodies like almost no other, into the present reinterpreting it for nowadays needs.
“The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award. The products won over the jury not only through their aesthetic, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry. I wish to congratulate them most sincerely on their success,” said Professor Dr. Peter Zec, founder and CEO of Red Dot.
The Red Dot Award: Product Design offers designers and manufacturers from all over the world a platform for assessing their products. In 2020, designers and companies from 60 countries entered more than 6,500 products in the competition (+18% compared to 2019). The international jury comprises experienced experts from different disciplines and has been convening for around 65 years in order to select the year’s best designs. The adjudication process lasts several days and is based on two essential criteria: The jurors test all of the entries in order to assess not just the aesthetic but also the materials selected, the level of craftsmanship, the surface structure, ergonomics and functionality. After intensive discussions, they make a decision on the design quality of the products. True to the motto “In search of good design and innovation”, only the best designs receive an award.
About Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at https://www.red-dot.org
About Laco: Manufacture with passion and tradition
The German watch brand Laco, based in the black forest town Pforzheim, has a corporate history that stretches back to 1925. The “Golden City” has been the location for this small but long-established manufacturer from the very beginning.
This traditional company earned its fame by constructing the legendary 55 mm sized observation watch, as one of only five licensed firms in the 1940s. Around twenty years later, with more than 1200 employees, Laco was counted as one of Germany’s largest watch manufacturers. Today, the small team places emphasis again on handcraft. It is quality that counts in production, not quantity.
The products range from pilot and navy watches, through to elegant chronographs and the purist Classic Line. But all Laco models have one thing in common: the highest quality, outstanding design and functionality in use.
In addition to their own online shop, Laco also offers for sale at the factory in Pforzheim. From Monday to Friday, this offers an opportunity to pick up a new watch directly from where experienced watchmakers have manufactured it intricately by hand.