Grand Seiko Toge Special Edition
The Grand Seiko Toge Special Edition has been created exclusively for Watches of Switzerland boutiques in the USA and UK as well as selected branches of Mayors (part of the Watches of Switzerland Group). Unusually, the watch will be launched virtually using Augmented Reality.
In 2014, Grand Seiko won the ‘Petite Aiguille’ watch prize at the prestigious Grand Prix d’Horlogerie de Genève (GPHG). The model featured a 5Hz movement, a GMT function and the brand’s legendary zaratsu polished 44GS case. Furthermore, the dial was presented in a rich shade of green, endowed with a bewitching motif.
This intricately patterned dial was described as a ‘Mount Iwate dial’, inspired by the eponymous mountain located close to the brand’s Shizuku-ishi Watch Studio. Like many watch fans, I was captivated by its appearance, albeit seeing an example of the watch proved near impossible as the 600 pieces were quickly snapped up by admirers of the brand’s watches.
Over the years, the coveted ‘Mount Iwate dial’ has become part of the company’s DNA and is much loved by legions of Grand Seiko admirers. Now, the luxury Japanese marque has created the Grand Seiko Toge Special Edition exclusively for The Watches of Switzerland Group. Housed in a 39.5mm zaratsu polished stainless steel case, this special edition timepiece features a Mount Iwate dial, enriched with a becoming shade of British Racing Green. With its impressive specification, silky-smooth case and prepossessing looks, I suspect these watches will repeat the success of the 2014 award-winning model.
The brand’s press release (May 2020)
In celebration of their dynamic partnership, The Watches of Switzerland Group and Grand Seiko announce their first-ever collaboration on the new “Toge Special Edition” timepiece to be offered exclusively at Watches of Switzerland boutiques and select Mayors locations in the USA, as well as Watches of Switzerland stores in the UK.
To commemorate the partnership and introduction of the Toge Special Edition, the timepiece will launch virtually through an Augmented Reality (AR) experience for consumers to try on the watch in the comfort of their homes through an Instagram and Facebook filter. A first for Grand Seiko and The Watches of Switzerland Group, the AR component embodies the pioneering spirit of both brands and their shared desire to deliver an exceptional experience to consumers.
This captivating new model takes inspiration from the Japanese and British legacies of the two respective companies, combining classic British Racing Green with the fine texture of Grand Seiko’s signature Mount Iwate dial. The term (Tōgè), or mountain pass, refers to a navigable route through a mountain range, and this special edition timepiece subtly evokes the image of a spirited drive over the many ridges of Mount Iwate in Northern Japan.
The exterior case design is an original creation by acclaimed Grand Seiko Chief Designer, Nobuhiro Kosugi, who is celebrated for his conception of the modern 44GS case design. It features a crescent moon-shaped profile courtesy of the Zaratsu polished, curved lugs. A gold GMT hand adds a distinctive touch and the brown leather strap, with fine green stitching, beautifully finishes the bold, refined and minimalistic aesthetic. Calibre 9S66 is tested to the stringent Grand Seiko Standard of -3 to +5 seconds per day in static conditions, 6 positions (etc.) with MEMS escapement and a 72-hour power reserve.
The Toge Special Edition: SBGM241 will be available for purchase at Watches of Switzerland boutiques and select Mayors locations in July 2020 and available online at www.watchesofswitzerland.com, www.mayors.com and www.watches-of-switzerland.co.uk.