Bell & Ross BR 03-92 White Camo
The Bell & Ross BR 03-92 WHITE CAMO is the latest camouflage creation from the brand with the ampersand. Paradoxically, while camouflage is intended to mask the presence of military personnel, on the street, where this model is destined to dwell, this model’s chic styling will certainly attract much attention.
To be seen, or to not be seen, that is the question. In 2005, Bell & Ross released the inaugural version of its aviation-inspired BR01. Resembling a cockpit instrument, this model had prominent hands and indexes, conveying information with notable efficiency. The prevailing time was expressed free of ambiguity.
In 2007, the brand with the ampersand unveiled its Phantom concept. Where most brands try to heighten lucidity, Bell & Ross chose to embrace a clandestine approach to time indication. The hours, minutes and central seconds were depicted in grey-black tones against a grey-black vista. The difference in the shades was subtle and, to be honest, reading the time in daylight was sometimes a challenge. Stealth was the order of the day. Being ‘cool’ was the overriding objective. However, at night everything changed, from the darkness came light. Nocturnal lume bathed the display with welcome legibility.
Two years later, Bell & Ross released its Commando collection (2009). With its military vibe, the watch looked very different from its contemporaries. The firm subsequently released a further camouflage creation in 2017, the BR 03-92 BLACK CAMO. This model blended the brand’s camouflage style with a note of Phantom thrown into the mix. The military-themed pattern was executed in grey and black tones and the hands, once again, assumed a discreet character.
Now, Bell & Ross is back with the BR 03-92 WHITE CAMO. This time there is an overriding artic warfare theme. The colourway combines white, dark and pale shades of grey, the perfect chromatic blend for furtive manoeuvres. The dial tones also feature on the calfskin strap. Once more, the time indications are understated.
In some kind of strange paradox, the hands do not subscribe to convention, shunning attention when all others obsess over readability. Likewise, camouflage may help military personnel escape the gaze of enemy forces, but on the street, where this watch is destined to dwell, the assembled hues will inevitably attract attention. Bell & Ross do offer models that converse more lucidly with their wearer, however, few of its watches can surpass the WHITE CAMOs distinctive sense of style.
The brand’s press release
The Phantom concept, released in 2007, and the Commando collection of 2009, fit perfectly into the professional military landscape. The launch of these watches, which are inspired by aeronautical instrumentation, heralded a foray into new territory. These avant-garde timepieces were among the first to use a camouflage coating in a horological setting. Nearly 10 years later- in 2017 – the BR 03-92 BLACK CAMO was successfully added to the series of Bell & Ross camouflage watches.
For Bell & Ross, it comes natural to draw its inspiration from military codes, and then give them a chic and contemporary interpretation. It only took one small step to transform military camouflage into a refined pattern of the highest elegance.
The new BR 03-92 WHITE CAMO (short for camouflage) completes the Bell & Ross camouflage family.
Camouflage was first used by the army during First World War. Its purpose was to hide or disguise men or objects. Green, khaki, brown, black and grey are the most used colours. The matte treatment of these colours is a mandatory condition imposed by the military. The new BR 03-92 WHITE CAMO showcases an original military-type tricolour coating and introduces a pure colour scheme.
In this new construction, the CAMO pattern dial is adorned with a patchwork of white, dark grey and light grey and finds its inspiration in the world of alpine soldiers’ units. Its case and strap are dressed in matte black. This high-tech timepiece is practically undetectable, especially at night. Its matte-treated colours also avoid the risk of undesirable reflections. This means it can be worn during tailing missions or operations in hostile territory with no risk of detection.
The upper plate was screen-printed and cut to reveal the lower plate covered with black Super-Luminova® and emitting the colour green in the dark.
Bell & Ross borrows the technique of serigraphy to design the dial and adapts it to the bracelet. Thus, three serigraphy masks were created – a dark grey – a light grey – and a white one in order to affix it to the calfskin strap.
With the military prints as the starting point, the camouflage of the dial reflects the alpine military uniform. This collection is aimed at the elite units who operate covertly in the highlands, the rocky slopes and the snow-capped summits overlooking the French Alps. Their equipment must be as efficient as undetectable.
Elite units must be able to read the time easily and accurately during missions. Thus, the BR 03-92 WHITE CAMO retains a perfectly legible display both day and night thanks to the photoluminescent coating on its hands, indices and numerals.
The so-called “CAMO” camouflage has been a classic for many years, giving a chic and vivid effect while preserving its strength. Its colourimetric adaptations are also very appealing and will adapt accordingly to the contemporary street style.
Driven by a highly accurate Swiss self-winding mechanical movement, the BR 03-92 WHITE CAMO features a date function in a small window between 4 and 5 o’clock. The clean display is based on the brand’s visual signature: large numerals along with baton indices for perfect legibility. The design of the hands is also very distinctive: slender for the minutes and broader for the hours, to avoid any risk of confusion. The four large numerals (3, 6, 9, 12), impressive in both design and size, are also a Bell & Ross classic.
The case of the BR 03-92 WHITE CAMO uses mass-coloured ceramic. Wear-resistant and unalterable, this material is second to diamond in terms of hardness. Almost scratch-resistant, ceramic is tougher and lighter than steel. It guarantees remarkable durability, which is indispensable in an instrument used in dangerous military operations. And finally, it is hypoallergenic and heats only slightly, making it very comfortable to wear even in hot weather.
The sandwich type dial is made up of two superposed inserts. The lower one has a black Super-Luminova® coating bearing the numerals and indices. The upper one carries the camouflage pattern. The die cutting for the numerals and indices reveals the black Super-Luminova®. This system guarantees impeccable legibility, both day and night and accentuates the Military style of the watch.