Baume & Mercier Clifton Automatic MOA 10099

Baume & Mercier kindly loaned me the Clifton Automatic MOA 10099 for evaluation whilst on holiday. It allowed me to become intimately acquainted with its various traits.

This detailed review of the Baume & Mercier Clifton Automatic MOA 10099 includes live images and specification details.

Baume & Mercier Clifton Automatic MOA 10099

Most “normal” people, prior to embarking on a European vacation, would consider what to pack. They may well be organised, writing lists detailing trousers, shoes, shirts, shorts and underwear. Moreover, some will obsess about ensuring the passport is in the holdall, along with tickets, travel insurance documentation and any necessary medication.

I have just been on holiday and my priorities were clearly very different from a “normal” person. My first consideration was to decide which watch to wear for my five week trip. I agonised over which of my own watches I should leave at home. In a eureka moment, I thought it would prove interesting to borrow a press loan watch from a brand and live with it for several weeks in foreign climes. Baume & Mercier kindly obliged by lending me Baume & Mercier Clifton Automatic MOA 10099.  It is seldom that you can have such a long exposure to one model for evaluation, but this privilege would allow me to become intimately acquainted with the many traits of the watch.

This year, Baume & Mercier, the historical Genevan brand that can trace its origins back to 1830, launched its Clifton collection. The range of models is extensive and takes its inspiration from the 1950s. I have written about several models on ESCAPEMENT this year including the Clifton 1830 and the Clifton GMT. My musings on the model range have also been featured on other websites including; MONOCHROME and WATCHUSEEK. I must admit I admire the approach adopted by the brand. They revisit models from their illustrious back catalogue and reinterpret them, thus creating a new range of models for a new generation of would-be wearers.

The dial

Baume & Mercier Clifton Automatic MOA 10099

The sun satin-finished dial looked resplendent in the summer sun. It has a slightly retro feel, reminiscent of the watches my father’s generation would have worn.

Blued steel Dauphine shaped hands convey hours and minutes as well as seconds, presented on a subsidiary seconds display, adjacent 6 o’clock.

Hours are depicted using a combination of Arabic numerals for even hours and tear-shaped batons for the odd hours. The font is contemporary, absent of serifs and the silver hue is restrained when contrasted with the aforementioned blued steel hands.

The chapter ring employs a series of grey strokes, with blue numerals presented at each five minute integer.

A date display is presented at 3 o’clock, completing the ensemble of functions presented.

The case

The case diameter of 41mm on the Baume & Mercier Clifton Automatic MOA 10099 is deceptive. It does not look this large and I perceived the watch to be smaller whilst in my tenure. Part of this optical illusion is because of the unusual profile of the case with its double bezel and chevée sapphire crystal.

Baume & Mercier Clifton Automatic MOA 10099

The lugs are slim, again paying a deferential nod to the 1950s timepieces that carried the Baume & Mercier nomen.

Satin brushed and highly polished surfaces coalesce on the case and steel bracelet.

I found the bracelet comfortable and it did not tug any hairs from my arm, an annoying trait I find with some bracelets. I chose the bracelet version, assuming that it would prove eminently suitable for swimming and forays into the occasional enticing jacuzzi. However, after reading the specification sheet and identifying the watch had a water resistance of 5 atm (50 metres), I chose not to go diving in the timepiece or subjecting it to the extremes of temperature, typical of saunas and jacuzzis. This latter comment relates to the phenomenon of “thermal shock”. Rapid expansion and contraction caused by changing from extremely hot to cold temperatures and vice-versa can prove detrimental to timepieces not intended for diving use.

This should not be miscronstrued as any criticism of the watch. I own several high-end watches which have a water resistance of only 3atm (30 metres), yet represent the pinnacle of haute horology. Nevertheless, it should act as a cautionary note for wearers of any brand of timepiece, prior to exposing it to the rigours of extreme conditions.

The folding clasp engaged positively and never inadvertently came adrift, something which has proved annoying on some competing models I have worn in the past.

The crown does not unduly protrude and is simple to operate with ease of adjustment conferred.

Baume & Mercier Clifton Automatic MOA 10099

Admiring the reverse of the Baume & Mercier Clifton Automatic MOA 10099, I appreciated the exhibition caseback provided. Watch companies, in my opinion, should always try and engage the would-be wearer’s eyes with the spectacle of seeing a mechanical movement. It allows the purchaser to see the added value and the passion bestowed by the horologer.

The movement

The Swiss made movement is self-winding, providing convenience. Normally, I find the daily ritual of winding a hand-wound watch cathartic, however, the self-winding Clifton did prove practical as my hectic holiday schedule heightened the likelihood of absent mindedness.

The watch, fulfilled its brief in terms of timekeeping with no obvious loss or gain during its tenure with me.

Baume & Mercier Clifton Automatic MOA 10099

Examining the movement, the oscillating weight features Côtes de Genève motif near its fulcrum and a brushed finish located adjacent. Beneath the rotor, perlage is evident, further reinforcing the perception of quality.


I enjoyed my time with the Baume & Mercier Clifton Automatic MOA 10099, it proved a worthy travel companion. It befitted many social settings during my stay and resided comfortably on my wrist without any gouging or chaffing of my sunburnt skin.

The steel bracelet is well executed and should prove popular with those who seek its enhanced longevity compared with a leather strap.

Baume & Mercier participate in a very competitive sector of the watch industry with this Clifton model. However, its biggest competition comes from within its own maison. Several of the Clifton models will vie with the MOA 10099 for the public’s affection and, on balance, I still find myself drawn to its handsome, albeit more costlier sibling, the Clifton MOA 10057.

Technical Specification

  • Model: Baume & Mercier Clifton Automatic
  • Reference: MOA 10099
  • Case: Stainless steel; diameter 41.00 mm; height 11.50 mm; water resistant to 5 bar (50 metres); sapphire crystal to front and caseback.
  • Functions: Hours; minutes; subsidiary seconds; date.
  • Movement: Selita SW 260-1; Self-winding movement; frequency 28,800 vph (4Hz); 31 jewels; power reserve 38 hours
  • Bracelet: Steel bracelet with folding clasp.

Holiday photo album

Baume & Mercier Clifton Automatic MOA 10099

Enjoying a glass of red wine in Stuttgart

Baume & Mercier Clifton Automatic MOA 10099

The Baume & Mercier travels to its home nation for some well-earned rest.

Baume & Mercier Clifton Automatic MOA 10099

A glass of Primitivo with an über-cool Harley Davidson in the background.

Baume & Mercier Clifton Automatic MOA 10099

An elderly resident of Aachen took a shine to the Clifton

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